Totally Wicked Rename the Electronic Cigarette
Totally Wicked have responded to the concerns from the FDA and several ‘stop smoking’ groups today by renaming their market leader, the TECC Titan 510, the Titan E-NI (Electronic Nicotine Inhalator).
Online PR News – 02-September-2009 – The Food and Drug Association have sparked concern about the electronic cigarette, making claims that it may be unsafe for human use, while also attempting to classify it as a tobacco product or cigarette in order to impose tighter regulations. In response to this, Totally Wicked are making a bold move - renaming all of their products as Electronic Nicotine Inhalators opposed to the more traditional Electronic Cigarette.
The process of renaming all the product lines will be taking place over the next few months and is expected to be complete by Christmas. The first product to be renamed will be the TECC Titan 510, one of the companies most popular products. This is to be renamed the Totally Wicked Titan E-NI.
The move also helps to reiterate the fact that the Electronic Cigarette is not being marketed as a stop smoking product, or any form of nicotine replacement device. This is partly in response to several groups that have expressed concern over how some retailers have been marketing the electronic cigarette and e-smoking liquid, implying that the electronic cigarette may be used to aid smokers to quit smoking an conquer nicotine addiction.
Jason Cropper, Managing Director of Totally Wicked E-Liquid says "The move away from the electronic cigarette to the E-NI or the Electronic Nicotine Inhalator is Totally Wicked’s first step towards working with the FDA to disassociate our products from tobacco based cigarettes. Our new electronic nicotine inhalator will breath a breath of fresh air into the new alternative nicotine delivery market."
As well as renaming the Titan 510, Totally Wicked will also be releasing their latest products in the Titan Range. The Gold and Platinum E-NI, currently the Titan E-NI is available in either black or white, but Totally Wicked have recently announced the expected arrival of the platinum and the gold. This will bring a greater variety of choice to what Totally Wicked believe is the quite possibly the worlds best E-NI (Electronic Cigarette).